Best Face Serums

A face serum delivers a concentrated dose of active ingredients deeper into the skin than a moisturizer can, so it is the step that does the most work in a routine. To find the best face serums, we compared 38 serums and ranked the top 20 on their key actives, such as vitamin C, retinol, hyaluronic acid and peptides, the concerns they target, including wrinkles, dark spots, dullness and dryness, texture, and price. Whether you want an anti-aging serum, a brightening vitamin C serum or a hydrating facial serum, there is a pick here for every skin type.