Updated for 2026
11 ranked · 33 tested

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Best Hair Color Brand

Hair coloring at home has never been easier. The best hair color brands offer a wide range of shades, ensuring long-lasting, vibrant results with minimal damage and maximum gray coverage.

11 Ranked
33 Tested
$18 Average price
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Matrix SoColor Pre-Bonded Permanent Hair
No. 3

$17

Matrix SoColor Pre-Bonded Permanent Hair

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Redken Shades EQ Gloss Bonder Inside Hair Toner
No. 4

$17

Redken Shades EQ Gloss Bonder Inside Hair Toner

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Wella Color Touch Demi-Permanent Hair Color
No. 5

$14

Wella Color Touch Demi-Permanent Hair Color

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L'Anza Liquids Demi Gloss
No. 6

$13

L'Anza Liquids Demi Gloss

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