Updated for 2026
14 ranked · 25 tested

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Best Purple Shampoo

Combat brassiness and keep your blonde, silver, or gray hair looking its vibrant best with our selection of the best purple shampoos. These toning shampoos, enriched with purple pigments, work to neutralize yellow undertones, ensuring your hair maintains its cool and luminous hue. Beyond color-correcting, our curated choices also provide nourishment and shine, making sure your hair remains healthy and lustrous. Dive in and shield your hair from dullness with these essential toning solutions.

14 Ranked
25 Tested
$34 Average price
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Moroccanoil Blonde Perfecting Purple Shampoo
No. 1 Editor's pick

$12

Moroccanoil Blonde Perfecting Purple Shampoo

Nestled comfortably in the "Best Purple Shampoo" list, this gem truly stands out. Its rich, violet formula seems like it's been whipped up by a wizard specifically to banish those brassy tones that blondes dread. Unlike some of its peers, it doesn't leave your hair feeling like a haystack; instead, your tresses emerge from the shower silky and rejuvenated, with a color so cool and crisp, you'd think it was straight out of the salon. It's a bit pricier, sure, but a little goes a long way, making it a worthwhile investment for any blonde looking to maintain that fresh, vibrant hue without the frequent dye jobs.

Fudge Clean Blonde Violet Toning Shampoo
No. 3

$27

Fudge Clean Blonde Violet Toning Shampoo

Fudge Clean Blonde Violet Toning Shampoo is an absolute game-changer in the realm of purple shampoos. If you're someone who battles with unwanted brassiness in blonde or highlighted hair, this shampoo should be at the top of your list. It’s incredibly effective, delivering noticeable results after just one use. The formula is intensely pigmented, which means it effectively neutralizes yellow tones, leaving your hair with a cooler, more refined shade of blonde. Plus, it doesn’t dry out your hair like some other toning shampoos can. The scent is pleasant and not overpowering, adding to the overall great experience. While it may be on the pricier side, its performance more than justifies the cost. In the competitive world of purple shampoos, Fudge Clean Blonde stands out as a top contender, truly deserving its place on any "Best Purple Shampoo" list.

Amika Bust Your Brass Cool Blonde Shampoo
No. 6

$28

Amika Bust Your Brass Cool Blonde Shampoo

This absolute gem tops the charts when it comes to the best purple shampoos out there, and for a good reason. If you're a blonde bombshell battling with brassy tones, this superhero product is your saving grace. Its ultra-violet formula isn't just effective, it's also surprisingly gentle, leaving your locks feeling soft and looking icy cool. And let's not ignore the fact that it's free from sulfates and other nasties, which means it's kind to your hair and the environment. Using this shampoo is like giving your blonde hair a spa day, and the results? Well, they speak for themselves—beam-worthy brightness and salon-fresh color every time. So, forget about your brassy past; your future is all about that cool, enviable blonde.

Joico Color Balance Purple Shampoo
No. 7

$23

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo is a standout contender on the "Best Purple Shampoo" list for a reason. It's a game-changer for anyone struggling with brassy tones in blonde or gray hair. The shampoo's rich purple formula does an impressive job at neutralizing yellow hues, leaving hair looking vividly cool-toned and refreshed. It also has a lovely scent that isn't overpowering, which is a bonus. What makes Joico truly shine is its ability to cleanse without stripping, maintaining hair's moisture and softness. While some purple shampoos can leave hair feeling dry, Joico seems to balance the color correction with care, making it a top choice for maintaining vibrant, salon-worthy color at home.

Olaplex No.4P Blonde Enhancer Toning Shampoo
No. 8

$30

Olaplex No.4P Blonde Enhancer Toning Shampoo

Olaplex No.4P Blonde Enhancer Toning Shampoo is an absolute game-changer for anyone looking to keep their blonde hair looking vibrant and fresh. As a top contender on the "Best Purple Shampoo" list, it delivers on its promise to neutralize brassy tones with its rich, pigmented formula. Unlike some other purple shampoos that can leave hair feeling stripped or dry, Olaplex's blend is both gentle and nourishing, thanks to their patented bond-building technology. This means you get salon-worthy results without compromising on hair health. Plus, it has a lovely scent that makes the shower experience even more enjoyable. If you're serious about maintaining your blonde locks, this one is definitely worth the investment.

Pureology Strength Cure Best Blonde Miracle Filler
No. 9

$85

Pureology Strength Cure Best Blonde Miracle Filler

This gem truly lives up to its name, serving as a miracle worker for blondes battling brassiness. Tailor-made to not only neutralize unwanted yellow tones, its strengthening formula dives deep into the hair shaft to repair damage with each use. Perfect for those with bleached, highlighted or natural blonde hair, it’s a standout in the purple shampoo game. Unlike some of its peers, this product doesn't leave your hair feeling stripped or dry; instead, it delivers a healthy, vibrant shine that screams salon-quality. While it may be a bit pricier, the investment is worth every penny for the confidence boost of gorgeous, cool-toned blonde locks. Without a doubt, it’s a must-try for anyone on the quest for the best in blonde hair care.

Kérastase Blond Absolu Anti-Brass Purple Shampoo
No. 10

$38

Kérastase Blond Absolu Anti-Brass Purple Shampoo

Kérastase Blond Absolu Anti-Brass Purple Shampoo certainly earns its spot on the "Best Purple Shampoo" list. This luxurious shampoo is a game-changer for anyone with blonde or highlighted hair struggling with brassiness. Its rich formula not only neutralizes those unwanted yellow tones but also leaves hair feeling incredibly soft and hydrated, avoiding the dryness that some purple shampoos can cause. The scent is delightful and not overpowering, adding a touch of indulgence to your shower routine. While it's on the pricier side, the results justify the splurge, making it a top choice for those seeking to maintain cool, vibrant blonde hues without damaging their hair.

Bumble and bumble Illuminated Blonde Purple Shampoo
No. 12

$85

Bumble and bumble Illuminated Blonde Purple Shampoo

This purple shampoo truly lives up to the hype for anyone looking to banish brassy tones from their blond, silver or grey hair. It's a game-changer with just the right balance of pigmentation—strong enough to make a noticeable difference without turning your locks into an unwanted lavender shade with overuse. The formula is also gentle enough to avoid drying out your hair, which is a common pitfall with toning shampoos. The price point might be a bit of a splurge compared to others on the market, but the salon-worthy results more than justify the extra dollars. It has a pleasant scent and leaves hair feeling soft and looking shiny. All said, it's a standout choice for those serious about maintaining a cool, crisp blonde.

John Frieda Violet Crush for Blondes Purple Shampoo
No. 13

$12

John Frieda Violet Crush for Blondes Purple Shampoo

This shampoo is a game-changer for anyone looking to banish brassy tones and revitalize their blonde locks. With its rich, violet pigments, it effectively neutralizes yellow hues, giving your hair a cooler, salon-fresh look between visits. You don't need to use it every day either; a couple of times a week is enough to maintain that gorgeous, icy blonde. Just be careful with the timing – leave it on too long, and you might find a hint of purple, but that's nothing if not proof of its potency. It's reasonably priced and leaves your hair feeling soft, not stripped, which is a big win in my book. Definitely a strong contender in the best purple shampoos out there!

Redken Color Extend Blondage Color Depositing Purple Conditioner
No. 14

$25

Redken Color Extend Blondage Color Depositing Purple Conditioner

Redken Color Extend Blondage Color Depositing Purple Conditioner is a standout in the realm of purple shampoos, and it truly deserves its spot on the "Best Purple Shampoo" list. This conditioner not only neutralizes brassiness in blonde hair but also leaves it feeling incredibly soft and nourished. The formula is rich and provides a perfect balance of toning and conditioning without weighing your hair down. It's a game-changer for anyone looking to maintain a cool, salon-fresh blonde tone between visits. Plus, the pleasant fragrance is an added bonus that makes the whole experience even more delightful. Overall, it's a must-try for blondes aiming to keep their color vibrant and their hair healthy.

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